The brand and the logo
The DARIO BELTRAN logo symbolizes our company's values: Sophistication, elegance and passion for detail have been the foundation of the firm since 1931. Further More, this logo is a tribute paid to the company's founder, Don Vicente Beltran Ferreres, by the later generations managing the business.
Don Vicente had two dreams: His shirt factory and driving by the Mediterranean Sea roads a 1932 Hispano-Suiza, the most luxury car ever produced in Spain. Mr. Beltran achieved his first dream but had to give up with the second one. In his honor his descendents Decided to embroider his dreamed car's silhouette in every garment They produced.